Ionia
Fest-Hamburg
Dermitzakis
LG Booth
SPP Shipbuilding Co.
Expoform Booth
Four Steps to Success
Concept
- Interaction Design
- Information Architecture
- Identity Design
- Graphic Design
Design
- Branding Visibility
- Prototyping
- Crowd Interaction
- Display Hierarchy
- Space Optimization
- Ecological Approach
Construction
- Shipping
- Lighting
- Safety Measures
- Installation & Dismantling
- Crowd Management
- Material Recycling
Success
- Brand Visibility
- Service Communication
- Crowd Participation
- Constructive Feedback
-
As communication becomes ever more virtual, the relevance of real experiences for people is increasing. This means that the encounters between brand and customer are becoming the focus of brand communication, with the scene of the encounter becoming a means of communication just like the experiences themselves.
-
Before a given space can become a brand space, someone has to give the room a face using architecture, media, light and sound. Our design unit develops brand presences that people can experience with all their senses.
-
The creative connection of the room’s reality with interaction and media creates a new quality in brand communication. The brand story evolves from a mere tale into an adventure that can be experienced directly. This brings about a lasting increase in brands’ significance for their customers.